The strategy
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The old marketing rules are dead. There is no need to spend millions on traditional marketing, TV advertisements, direct mail, billboard and newspaper space. Now, it’s all about the internet.
An effective viral marketing campaign can reach hundreds of millions of people for a fraction of the cost of traditional advertising. You no longer have to spend millions of TV spots during X Factor, or inside pages of The Times to reach an audience. By utilising the power of the internet, you can reach more people than you could possibly imagine.
Let’s provide a real life example of how viral marketing or viral seeding works so you get an idea of what we mean.
When the Universal Orlando Resort in Florida wanted to announce their new “Wizarding World of Harry Potter,” how many people do you think they told about the new ride in order to promote it?
Millions? Hundreds of millions? The answer? Seven. That’s right, seven people were told about the new attraction. In the end, that seven ended up informing around 350 million others.
By choosing those seven people carefully and giving them access to all the information they wanted, they created enough buzz about the new attraction that their work was already done.
Of course, those seven people were the most ardent Harry Potter fans you could imagine, including some who ran very popular blogs about the subject. Each of these people were regarded as authority figures by the rest of the community, and more importantly, the rest of the media. As soon as they got the news, they couldn’t wait to tell everyone, and they did.
The moral of this tale is by using viral seeding, and communicating with a small but powerful audience is a smart way to ensure positive coverage.
However, the internet is the Sword of Damocles.
It’s very easy to make people fall in love with you, but they can fall out of love just as easily. You need to manage perception, listen to what’s being said about you and react accordingly. Only by managing viral marketing very carefully can it work to its full potential, which is where we come in.
How We Work
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Consultation is at the core of what we do. We work closely with you to learn about your brand, what it does, the voice, the character and most importantly, the target audience.
We ask a lot of questions because there is a lot to learn. The more we know, the better we can perform. Once we have what we need, we develop a viral marketing strategy that will generate results.
Viral marketing is about finding something surprising and putting it in a format that adds to the impact. Viral seeding is about finding the right people to show media to for maximum effect. We combine both these methods to provide a truly exceptional experience for both you and your audience.
We spend a lot of time planning and brainstorming. We sit around a think a lot, drink coffee, walk around and talk. From the outside, it doesn’t look like much, but there is a lot going on.
We have to devise something that hasn’t been done before. Something unique, that will appeal to your target audience. We then have to provide a format that will offer the best impact and then choose our time to release it into the wild.
Our methods may be unconventional, but we are marketing professionals. You still receive updates, progress reports, accountability, and value for money. Most importantly, you get real results from your investment. |
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digital status
21 Borough High Street
London, SE1 9SE
United Kingdom
UK: 020 3
International: +44 (0) 20 3 |
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